The alliance between BuzzFeed, Insider, and Group Nine Media is the latest example of publishers joining forces to compete against Google and Facebook's duopoly:
publishers — including the Los Angeles Times and Gannett — banded together to convince Congress to afford them greater collective bargaining power against the duopoly, per Axios.
It's possible publishers view collaboration as a more desirable path to the same end that a merger would achieve — greater scale — because they won't have to navigate the slew of challenges mergers present, like legal concerns, leadership change, layoffs, and brand integrations.Sign up for the Digital Media Briefing to get it delivered to your inbox 6x a week.
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