The agency also accused Match of unfairly exposing customers to risk of fraud, and issuing 'false promises of 'guarantees'' for subscribers.
alleging the company used false love-interest ads to trick people into purchasing subscriptions.
The agency also accused the company of unfairly exposing customers to risk of fraud. It highlights "false promises of 'guarantees'" for subscribers, and a failure to provide reimbursements for those disputing charges. "We believe that Match.com conned people into paying for subscriptions via messages the company knew were from scammers," Bureau of Consumer Protection director Andrew Smith said.
"We believe that Match.com conned people into paying for subscriptions via messages the company knew were from scammers." Consumers purchasing subscriptions on Match.com "generally were unaware that as many as 25 to 30 percent of Match.com members" were using the platform for scams and fraudulent advertising, the agency's statement said. Match surged early August after the company trounced analysts' earnings expectations and touted a 37% year-over-year growth in Tinder subscribers.
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