Chicken Fries sparked a revolution at Burger King, according to the new CEO of parent company Restaurant Brands International.
brought Chicken Fries back to its menu in 2014, after a college student in the company's Leadership Development Program noticed people talking about the beloved menu item on social media.
Then came the return of a product that would help spark a seismic shift in how Burger King evaluated its menu: Chicken Fries. "It was a great example of our team mining social media and connecting with our younger guests," Cil said."We have a very loyal following of millions of guests, and they were demanding Chicken Fries."Chicken Fries had been removed from the menu years before. But, customers were demanding their return on social media, with some going as far as creating a Change.org petition to bring back the menu item.
"We did more research," Cil said."We did some focus-group testing. We developed a product, innovated on the product, on the packaging as well, tested it, and saw that it was going to resonate well, and we launched it."
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