To fix Burger King, Daniel Schwartz turned to 3G Capital’s standard recipe for comebacks: cut costs, incentivize management—and stay hungry for acquisitions. This time it worked by chloesorvino
featuring historic footage of Andy Warhol slowly unwrapping and methodically eating a Whopper. The BK app topped the charts in Apple’s App Store during the campaign; throughout the Super Bowl, “Andy Warhol” was the most searched term on Google.
Schwartz became a 3G partner at 27. “The group believes in investing in young people and giving them opportunities,” he says. “I worked hard and proved that I really cared. More so than anything else, I put the business and the firm ahead of myself.” His wife tolerated the long hours, perhaps because, as a physician in residency, she worked late too.
Paying a 46% premium for the publicly traded shares, 3G acquired the chain for $4 billion, including debt. Schwartz then raised his hand to help run it. “I wanted to be part of this. And I didn’t want to just sit in an office and get monthly reports.” Warren Buffett is a fan, having put up $3 billion in equity to help finance the Hortons deal. So is Bill Ackman, whose Pershing Square hedge fund owns 5% of the stock; 3G owns 41%.
Recently, Schwartz was moved up to executive chairman, and longtime Burger King exec Jose Cil, 49, became CEO. “We take bets on people,” Cil says. “When they are ambitious and willing to work harder than anybody because they’re driven by something beyond a paycheck, they want to do something big.”
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Burger King is testing a vegetarian Whopper made with Impossible BurgerBurger King is testing a vegetarian version of its Whopper that uses an Impossible Burger for its patties, becoming the first national fast food chain to sell the plant-based burger.
Consulte Mais informação »
'Impossible' meatless patty gets Burger King Whopper testBurger King and Silicon Valley startup Impossible Foods are rolling out the Impossible Whopper in 59 stores in and around St. Louis, Missouri via ReutersTV
Consulte Mais informação »
Plant-Based Protein Comes To Burger King: Meet The Impossible WhopperWith Burger King, Impossible Foods’ alternative patty is getting it’s biggest opportunity to reach mainstream consumers yet.
Consulte Mais informação »
Plant-Based Protein Comes To Burger King: Meet The Impossible WhopperWith Burger King, Impossible Foods’ alternative patty is getting it’s biggest opportunity to reach mainstream consumers yet.
Consulte Mais informação »
Burger King tests plant-based meat with an Impossible WhopperBurger King, known for meaty excess, is now selling a plant-based burger: an Impossible Whopper made with a meatless patty that mimics meat.
Consulte Mais informação »
'Impossible' meatless patty gets Burger King Whopper testOn Monday Burger King and Silicon Valley startup Impossible Foods announced the rollout of the Impossible Whopper in 59 stores in and around St. Louis, Missouri. To mark the launch on April Fool’s day, the burger giant released a hidden-camera-style promo video showing the serving of plant-based Whoppers
Consulte Mais informação »
Burger King's Vegan Whopper Is Not Just An April Fools Day JokeBurger King Introduces A Vegan Whopper On April Fools Day (But It’s Not A Joke)
Consulte Mais informação »
Plant-Based Protein Comes To Burger King: Meet The Impossible WhopperWith Burger King, Impossible Foods’ alternative patty is getting it’s biggest opportunity to reach mainstream consumers yet.
Consulte Mais informação »
Burger King invites customers to try the ‘Impossible Whopper’Burger King is debuting the 'Impossible Whopper' (and no, it's not an April Fools joke)
Consulte Mais informação »
Burger King Introduces A Vegan Whopper On April Fools Day (But It's Not A Joke)Burger King Introduces Plant-Based Whopper On April Fools Day (But It's Not A Joke)
Consulte Mais informação »