GOP presidential candidate Vivek Ramaswamy says that Bud Light and Nike's decision to partner with trans activist Dylan Mulvaney 'short run marketing gimmick.'
Many Twitter users claimed the partnerships were an attempt to push radical gender propaganda.
Ramaswamy referred to the recent moves by Anheuser-Busch and Nike as a"short run marketing gimmick" that could push away customers but claimed the companies might view it as a"net neutral" because it provides them free coverage at a time when it's difficult for a corporate brand to break through. Regardless, he said such actions create opportunities for other entrepreneurial ventures.
"I do think that you know, a lot of these other firms like Disney, Anheuser-Busch, they're so big and many of them, even in Big Pharma, for example, or even operating monopoly businesses, that there is no market accountability, that even if they take a hit, they hit small," Ramaswamy said."But the executives derive so much more cultural and personal social power that the trade becomes worth it for them to make anyway.
He compared the Mulvaney controversy to the birth of the private equity industry in the 1980s when employees policed the overuse of private jets in public companies because that was a personal benefit to the CEO at the expense of the shareholders. Now it takes the form of virtue signaling, where they get to be more popular in certain"weird cultural corridors" of the United States despite the fact it is"quite obviously on its face" something that alienates their customer base.
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