During the NCAA's March Madness tournament, Bud Light partnered with Dylan Mulvaney, a transgender social media influencer. The decision sparked backlash online, including countless videos of people dumping or destroying the cans of beer in response.
Instagram video“F--- Bud Light and f--- Anheuser-Busch,” he shouted, while wearing a “MAGA” hat, after shooting at cases of Bud Light with what appeared to be a semi-automatic rifle. As of Wednesday afternoon, the video had over 1.2 million views and hundreds of comments, many of them praising the musician’s choice of target.
Asked about its partnership with Mulvaney and the subsequent backlash, a spokesperson for the beer conglomerate said, “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.”Mulvaney, who now has more than 10 million followers on TikTok and 1.7 million on Instagram, rose to prominence last March, when she started to chronicle her gender transition in her “Days of Girlhood” TikTok series.
of Mulvaney and wrote, “Dylan Mulvaney, Joe Biden, and radical left-wing lunatics want to make this absurdity normal.”by sharing Blackburn’s tweet, writing: “@MarshaBlackburn thank you for speaking out and having a backbone — one of the best senators we have. Let’s not ‘normalize’ any of what this person is doing. This is absurdity!”
Despite the criticism, Mulvaney continues to share her journey. Last month, she celebrated her first anniversary of transitioning with a cabaret show,
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