Anheuser-Busch announced Wednesday it has laid off almost two percent of its U.S. workforce, eliminating 360 jobs, according to the Hill.
Ever since April Fool’s Day — the day transgender activist Dylan Mulvaney posted a video of him posed with a Bud Light can featuring his face — the beer giant has lost hand over fist in profits.New York Post
. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.” For months, the beer giant has pulled every trick in the book in an attempt to lure beer drinkers back. AB-Inbev ran a rebate for its products ahead of the
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Bud Light distributors no longer expect sales to recover from Dylan Mulvaney disaster“Consumers have made a choice,” said an executive at a Texas-based beer distributor who did not want to be identified. “They have left [Bud Light] and that’s how it’s going to be.&8221…
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Bud Light to be dethroned as ‘King of Beers’ in August after Dylan Mulvaney fiascoBud Light to be dethroned as ‘King of Beers’ in August amid Dylan Mulvaney fiasco
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Heineken CEO on Bud Light campaign fallout: ‘You need to stand for your values'“You have to be balanced,” Heineken CEO Dolf van den Brink told CNBC. “At the same time, you need to stand for your values and your principles.”
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Heineken CEO says companies need 'to be balanced' in wake of Bud Light controversyHeineken CEO weighed in on the monthlong backlash against Bud Light after it partnered with transgender activist and influencer Dylan Mulvaney, arguing companies need to be thoughtful and balanced.
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Bud Light decline 'could last for a while,' customers not 'coming back,' execs warnBeer executives told the New York Post that they do not believe Bud Light will recover from its slump in sales after the Dylan Mulvaney controversy.
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Kevin O'Leary to teach college students about Bud Light's 'impossible to dream' lossesInvestor Kevin O'Leary said he plans to teach business classes on Bud Light's case, which saw losses that were previously 'impossible to even dream.'
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