In a wide-ranging conversation, Tory Burch discussed where she and her brand have been and what’s next.
Tory Burch didn’t grow up yearning to be a designer; in college she studied art history rather than fashion. She did grow up conscious of the importance of style, seeing it as representative of, and even integral to, one’s personality. That notion came from her parents, the elegant Buddy and Reva Robinson.
That’s not all. From the start, Burch envisioned her business as a means to an end beyond mere bottom-line success. In 2009, well before woke social consciousness enveloped the fashion industry, she quietly formed the Tory Burch Foundation with the goal of empowering women entrepreneurs via management education, mentorships and access to low-interest loans, now in partnership with Bank of America, which recently upped its commitment to the program by $50 million. “I get chills,” Burch said.
T.B.: We have four. So we have Madison, Meatpacking District, Hudson Yards and Flatiron, which is Sport. I still believe in [physical] retail. It’s just such a different kind of retail. When you think about 15 years ago, the evolution of where I was then to where we are today is pretty striking. I’ve had to have different hats. And whether it was the founder or the shareholder or the ceo or the designer, what’s exciting now is I’m wearing more the creative hat. I hadn’t had the opportunity to do that because I ran the business. Now I am focused on product and brand. And I’ve never been more energized.T.B.: There definitely is. And it has given me the ability to really focus on the creativity. When I first started this company, I started designing with things that I wanted.
We have a younger customer. I don’t like to look at it in age groups because I feel like that’s not so modern anymore, but we definitely have college age and 20s, we have obviously some teens, but 30 to 45 is the heart of it. But really it’s ageless. Being a woman designing for women is really interesting.
T.B.: You need your own voice. That’s something I talk a lot about. We need to be who we are. Just because street is a trend doesn’t mean that we should be doing street. I’ve learned to be comfortable with who we are and then take who we are and make it interesting for what’s happening today. So that’s part of the evolution. I found in the past when we went and tried different things that weren’t necessarily us, it’s not meaningful.
T.B.: I definitely take after my dad, who was always calm. I like to think of it as grace under pressure — I get more focused the more frenetic things get. Sometimes people look to see if I have a pulse. T.B.: From the beginning, our business has been a lifestyle concept and our customer has always been interested in more than product — everything from travel to music to flowers and table settings. I draw the line when it comes to my friends and family.WWD: What has he brought to the table?
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