The company has created a wearable device and makeup try-on tools to gather data and says users don't mind because they're getting services in return.
In March 2018, it acquired ModiFace, a company that builds custom augmented reality applications for makeup brands. ModiFace applications such as Virtual Makeover and Hair Color let users try different makeup and hairstyles in real time.
Personalization is another way L'Oréal has gathered consumer data. Through a tech incubator, L'Oréal has created"Le Teint Particulier" for Lancôme, which creates foundation matched to people's skin tone, and"," a wearable device that measures UV exposure. The company says it now has more than 1.3 billion first-party data points.
"Every piece of data is meaningless if there is no consent, and if there's no value exchange," she said."When you take a skincare diagnostic test on my platform, for example, I get to know a lot about you in terms of your concerns and signs of aging, which is very valuable information not only for me but also for you. Having these services lets me get to know you and put the right products in front of you versus targeting you with products that mean nothing to you.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
New Handbag Brands to Get on Your Radar Before All Your Friends Discover ThemYou Deserve a New Handbag From One of These Edgy Up-and-Coming Brands
Consulte Mais informação »
Net-a-Porter Will Now Tell You Which Brands Are SustainableNet-a-Porter is making an effort to be more transparent with its new “NET Sustain platform”
Consulte Mais informação »
Net-a-Porter Launches Net Sustain to Highlight Sustainable Luxury BrandsNet-a-Porter officially launched Net Sustain, a one-stop shop for shoppers to find ethical luxury brands to buy from.
Consulte Mais informação »
How a '90s nostalgia trend powered the comeback of two century-old sports brandsThe fashion industry is currently swept up in a storm of nostalgia. Riding on this throwback wave, Italian heritage brand Fila and American sweatshirt producer Champion are enjoying another lease of life.
Consulte Mais informação »
Net-a-Porter Launches New Sustainable Brand VerticalNet-a-Porter officially launched Net Sustain, a one-stop shop for shoppers to find ethical luxury brands to buy from.
Consulte Mais informação »