Net-a-Porter Launches Net Sustain to Highlight Sustainable Luxury Brands

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Net-a-Porter Launches Net Sustain to Highlight Sustainable Luxury Brands
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Net-a-Porter officially launched Net Sustain, a one-stop shop for shoppers to find ethical luxury brands to buy from.

As the apparel industry has woken up to threats of climate change , several brands have taken major steps to reduce their impact on the environment. Today, luxury retailer Net-a-Porter announced that they are joining the effort by launching, a new vertical on the site that's a one-stop shop for customers who want to buy sustainably made products.

Net Sustain is launching with 26 brands and more than 500 products that"meet the business’ criteria for sustainability." The criteria ranges from"considered materials and processes to reducing waste in their supply chain, taking into account human, animal, and environmental welfare, and aligning with internationally recognized best practices in the fashion and beauty industries.

Sustainable brands launching within the Net Sustain group include exclusive capsule collections from Stella McCartney, Mother of Pearl x BBC Earth, and Maggie Marilyn, as well core products from the likes of Ninety Percent, Fisch, Lem Lem, Peony, Veja, Hereu, Nannacay, and Chopard.

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