When brands invest in online advertising, it is crucial that they avoid being associated with questionable content to avoid harming their reputation paid Facebook
So how can we guarantee that online platforms offer a safe and secure environment for brands that advertise online?, professor of digital marketing at EmLyon Business School and founder of Impacton.
org; Enrico Mentana, director of La7 News and founder of Open; Eric Dupin, creator and editor of Citronium; Roberto Burioni, doctor and fake news debunker, discuss the various tools used by platforms to ensure a brand-safe environment while protecting freedom of speech, such as: fact-checking,
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