'Joker' will pass $1 billion worldwide today, on the 2nd anniversary of the overseas release of 'Justice League'
, presumably tomorrow, it’ll be the biggest grossing movie ever to never play in China. For the record, to the extent thatdidn’t need North America to end up over/under $700 million. And yeah, it’s thanks to the $620 million in China that Marvel’s, is the biggest global grosser of all time.
We know why it has performed so well, solid reviews, its appeal as a big grown up flick, a big comic book/franchise movie and a scary film all wrapped into one package, underwhelming competition, the big November movies that moved to 2020, and its weird “new to you” appeal to a generation that mostly sees conventional action fantasy flicks. The best lesson fromis that, when you have the protection of a popular brand/franchise, it’s to your benefit to get a little bit dangerous.
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