Beyond Meat surges more than 125% in market debut

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Beyond Meat surges more than 125% in market debut
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Beyond Meat opens at $46 in market debut, after pricing at $25 per share

Beyond Meat priced its shares at $25 a share, on the high end of its last provided range.Beyond joins Levi Strauss, Zoom and Lyft in going public this year.

Beyond Meat CEO Ethan Brown speaks before ringing the opening bell at Nasdaq MarketSite, May 2, 2019 in New York City.The company's opening trade was $46.00 per share. On Wednesday night, BeyondIts IPO price is on the high end of its expected range of $23 and $25 per share. The El Segunda, California-based company first set the range between $19 to $21 a share.

As more Americans embrace a flexitarian diet, cutting down their meat consumption for health and environmental reasons, plant-based meat substitutes are growing in popularity. Beyond's meat alternatives, which range from fake ground beef to burger patties, are designed to more closely mimic the texture and taste of traditional meat. Its products can be found at grocery stores, as well as restaurants like TGI Fridays,In 2018, Beyond reported revenue of $87.

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