Amazon Prime Day is here. And, once again, experts are warning consumers of scams.
Scams targeting online shoppers — often by impersonating companies like Amazon and other major retailers — are nothing new. But phishing attempts increase amid busy spending seen during significant sales events — from“This is a huge moment on the retail calendar," Josh Planos, vice president of communications and public relations at the Better Business Bureau, told The Associated Press.
Last year, for example, people reported getting unsolicited calls or emails saying that there was something wrong with their Prime membership. Then, they were asked for payment information, like a credit card, and sometimes login credentials as well, Knapp explained — adding that Amazon “or any reputable business" wouldn't ask for those details in that way.
Of course, there's loads of additional scams out there — it's hard to identify more specifics for this year's Prime Day before it begins. Still, experts add, scams will often iterate year after year. Artificial intelligence is also “starting to leak in,” Knapp said. “But they still follow the same approaches. It’s just now a machine is maybe populating the email or text.”
Scammers will often pressure you to act immediately, experts say. It's important to pause and trust your gut. Experts also urge consumers to report scams to regulators. Sketchy sellers can show up on different platforms, including sites like Amazon, “all the time” Planos said, urging consumers to check out businesses at the Better Business Bureau's website. Like other scams, counterfeit products may increase around high spending periods like the holidays or, again, near sales events like Prime Day.
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