Watch out for lookalike websites, too-good-to-be-true social media ads, unsolicited emails or calls and more.
Scams targeting online shoppers — often by impersonating companies like Amazon and other major retailers — are nothing new. But phishing attempts increase amid busy spending— from Black Friday to, of course, Prime Day, according to the Better Business Bureau.
Scott Knapp, director of worldwide buyer risk prevention at Amazon, identifies two scams that the company has seen in recent years around Prime Day: Prime membership and order confirmation hoaxes. “We sell a lot of stuff and people know the name,” Knapp told the AP. “Bad actors try to take advantage of that.”
But online hoaxes are also constantly evolving to become more sophisticated, Planos and others warn. That means images might look more legit, text messages may sound more convincing and fake websites are starting to look very similar to your typical shopping destinations. Scammers will often pressure you to act immediately, experts say. It’s important to pause and trust your gut. Experts also urge consumers to report scams to regulators.
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