We spoke to the one and only Bad Bunny (sanbenito) about giving back, leaving your mark, and....Cheeto fingers!
, and fashion. His latest partnership rounds up his many diverse interests, including advocacy work, nurturing young talent, his home of Puerto Rico, sneakers, and also — espéralo — Cheetos.
The snack brand, along with Adidas, tapped Bad Bunny for a contest in which ten students in the U.S. and Puerto Rico will get a chance to win $50,000 to use toward their education. As part of the joint-created, students will submit how they’ve “made their mark,” and Bad Bunny himself will pick the winners. “I’ve brought music and entertainment to people, and it is the mark I want to leave.
True to form, the fashion collaboration that was created to market this fund, is as brash as Bad Bunny’s own style. “We played with the Cheetos theme and the colors. It was something more fun and pressure free, we weren’t trying to fit into a trend or create one. We did it for fun and for the people.
In response to marrying his activism and his sponsorship deals, Bad Bunny explains that it’s all genuine. “I don’t do anything because I have to.When I have to give back and support my community, I do. I am a human being, if someone needs help, I step in. I’m just a human helping those who need help when I recognize that they do.”
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