The war for Gen Z votes is playing out on Snapchat, but only six campaigns are part of the action. Who's winning, who's losing and how is Mike Bloomberg dwarfing them all? by blrshepherd
While much smaller than his other major ad buys, former New York City Mayor Bloomberg spent $122,108 on Snapchat at the end of December: Two ads ran in several Super Tuesday states. His ad buy on Snapchat may have been just a fraction of his spending on television, but it was nonetheless more than any other candidate spent on the social media platform.
Such a phenomenon might potentially turn off other candidates lacking the money to invest in a risky social media strategy. Why spend a little money and time to run a strategic ad campaign when, in the eleventh hour, a billionaire could outspend and outreach you tenfold?
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