As Equinox owner hosts Trump fundraiser, rivals offer deals to gym switchers

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As Equinox owner hosts Trump fundraiser, rivals offer deals to gym switchers
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Gyms are offering deals to people who say they're quitting SoulCycle and Equinox:

Gyms are sprinting at the opportunity to sign up new members after news broke that Equinox owner, billionaire Stephen Ross, is planning a fundraiser for President Donald Trump on Friday in Southampton, N.Y.

“I had enough,” Fields, an Equinox member since 2008, said. “Equinox was already bugging me lately, and this was the very easy push to get me to quit,” he fumed, adding that his last day at Equinox would be Aug. 31. A staff member at the NYSC on West 94th Street and Broadway in New York City put up flyers on Thursday morning promoting its new “Switch and Save,” promotion, a source told MarketWatch. Anyone coming from a competitor can workout at the gym free for a day between Thursday and Aug. 15. The promotion, for non-members only, must present a key tag from the “other gym” to qualify.

Crunch gym is launching a Summer Break-Up promotion this Friday, offering to waive its $150 enrollment fee to those who bring in a key tag from an old gym they quit. The average price of a Crunch membership varies by market and membership type. A Crunch Signature membership –– the club’s most elite which includes locker rooms, towel service, saunas and steam rooms –– costs between $60 to $135; and a standard Crunch membership is between $9.95 and $29.95 a month.

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