SoulCycle, Equinox face boycott calls over a Trump fundraiser reportedly in the works by the brands' billionaire owner
- Fitness chains SoulCycle and Equinox on Wednesday sought to distance themselves from a fundraiser for U.S. President Donald Trump reportedly in the works by their billionaire owner, real estate executive Stephen Ross.
Both Equinox and SoulCycle posted comments on Twitter saying that they do not support the fundraiser and company profits are not used to fund politicians. Shannon Coulter, founder of the #GrabYourWallet movement which urges Americans to stop shopping at companies connected with Trump, tweeted that she was adding SoulCycle and Equinox to the boycott list.
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