The founder of Specialty Records was inducted into the Rock Hall of Fame in 2011.
“Specialty Records’ growth paralleled, and perhaps defined, the evolution of Black popular music, from the ‘race’ music of the 1940s to the rock n’ roll of the 1950s,” music historian Billy Vera wrote in the liner notes toRupe’s most lucrative and momentous signing was Little Richard, a rhythm ’n blues and gospel performer since his teens who had struggled to break through commercially.
Released in September 1955 and one of rock n’ roll’s first major hits, “Tutti Frutti” was a manic, but cleaner version of the raunchy original, which featured such rhymes as “Tutti Frutti/good booty.” Rupe noted that Little Richard’s performance was transformed when he accompanied himself on piano. Little Richard’s other hits with Specialty included such rock classics as “Long Tall Sally,” “Good Golly Miss Molly” and “Rip it Up” before he abruptly retired in 1957. Specialty also was home to Price’s “Lawdy Miss Clawdy” ; Don and Dewey’s “Farmer John”; Larry Williams’ “Dizzy Miss Lizzy,” which the Beatles later covered; and music by such leading gospel acts as Dorothy Love Coates, the Swan Silvertones and the Pilgrim Travelers.
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