Apple to raise App Store prices in 28 countries
According to app market analytics company Apptopia, the price of an in-app purchase in iOS apps has increased by 40 percent since July 2021, while Google Play IAPs only rose by 9 percent – just half a point more than the consumer price index change over the same period.
Apptopia said that the rise in iOS IAP prices started before the steep inflation,"indicating publishers may actually be reacting to increased effective cost per install " thanks to ATT. Apptopia noted that IAP prices have kept pace with changes in iOS eCPI, which is a measure of what it costs a publisher to get a user to install its app.
Most of the spike has been in one-time IAPs, which rose 30 percent year-over-year between July 2021 and 2022. Apptopia said that subscription prices only rose 19 percent over the same period, which points to publishers"trying to present a value and hook customers for longer to cut down on acquisition costs."
That's not to say Apple has been losing money due to ATT – the move has been a huge windfall for Apple's own advertising arm., which display in the App Store and are used to promote apps, have jumped since ATT's introduction to become one of the top three mobile app advertising platforms along with Meta and Google's.
Like developers, Apple is watching inflation. Past habits, however, indicate Apple is still intently focused on the market shift it created, and is responding accordingly to keep its coffers filled. ®
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Council employees given cheaper discount to use leisure facilitiesNorth Lanarkshire Council employees will be able to use leisure facilities at a cheaper discount after the move was approved by councillors.
Consulte Mais informação »
Pizza shop given one-star hygiene rating after wrapping its dough in shopping bagsA pizza shop was slapped with a one-star hygiene rating for wrapping its dough in shopping bags.
Consulte Mais informação »
Popeyes given go-ahead to open restaurant in GlasgowPOPEYES has been given the go-ahead to open a restaurant in Glasgow city centre.
Consulte Mais informação »
Man Utd star 'given World Cup hope' with return in sight; club 'more cautious' about attackerMan Utd striker Marcus Rashford has been 'given hope' by Gareth Southgate that he could feature for England at this winter's World Cup.
Consulte Mais informação »
Bin lorries given black ribbons for clean-up after Queen's funeralA mammoth clean-up is underway after one of London’s busiest days in history...
Consulte Mais informação »