AMC CEO Adam Aron says the theater chain is going “on offense” with its $2 billion in liquidity.
has staved off bankruptcy and is looking to do more than just survive in the next few years — the company's CEO Adam Aron says he is going on the offensive.
Armed with $2 billion in liquidity, which the theater chain garnered the from strategic stock sales in the last year, AMC is seeking out new cinema leases, investing in upgrades to its current theaters, offering new payment options such as bitcoin and increasing the variety of its content offerings to include sports and pretaped concerts..
To appease its new retail investors, of which there are millions, AMC plans to have technology in place by year-end to
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