The store will initially focus on home insurance and has just three insurers on board.
Amazon has launched a small online insurance store in the UK, with an initial focus on home policies.At first, the Amazon Insurance Store will only be available to a limited number of Amazon UK account holders, and payment will be taken from the same payment card used for other shopping.Last year it partnered with a London-based broker called Insuretech to offer a range of policies to small and medium-sized businesses.
He added that he hoped the Amazon offering would be more simple and transparent than its competitors - but he did not say it would necessarily be the cheapest. "However, it may find the amid the cost-of-living crisis, consumers will prioritise value over efficiency, giving more resilience to price competitive rivals."
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