Can't say when they’ll roll out for sale or why you want kit with more moving parts
Lenovo has staged its annual Tech World gabfest and teased devices with rollable OLED screens that shrink or expand as applications demand.
The company emitted the video below to show off its rollables. We've embedded and set the vid to start at the moment the rollable phone is demoed. The rollable laptop demo starts at the 53 second mark.Lenovo has offered no explanation of how the rollables work, and the video above does not show the rear of the prototype rollable smartphone and laptop.
That matters, because there's no way of telling whether Lenovo is hiding a horrible mess back there, or is close to having a viable product. Note, also, that electronics manufacturers are usually keen to avoid using moving parts because they break. The devices on display in the vids move – a lot. More than the foldable screens that have appeared in recent years and attracted criticism for requiring bulky hinges and gathering dust and grime on creases.
Luca Rossi, president of Lenovo's Intelligent Devices Group, said content will scale as screens expand and contract, and opined this will be very useful indeed for … stuff. But his remarks suggested rollables are as much about giving Lenovo a differentiated product to sell as they are about improving productivity.
Apple and Samsung already offer that functionality and – at respective 31 and 18 percent shares of the market – dwarf Lenovo’s 8.7 slice of the pie. Making its tablets more capable may help Lenovo to catch up a little, or perhaps offer some bundling opportunities.
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