Amazon Studios Europe Boss Georgia Brown has revealed how the streamer “completely turned storymaking on its head” for upcoming hybrid grime/drill musical Jungle. The show, the first l…
Studios Europe Boss Georgia Brown has revealed how the streamer “completely turned storymaking on its head” for upcoming hybrid grime/drill musicalThe show, the first long-form TV series from new UK production company Nothing Lost, will launch soon and took a songs-first approach, with the cast, many of whom are top grime artists, recording songs that then dictated the script.
Like many senior streamer execs at this year’s Series Mania, Brown returned to the “local” programming theme several times during her session. She brushed aside the notion that new European regulation is causing her team to commission more shows in the continent, stating that she is driven by “the quality of product.”Brown said the show “represents how we want to work with talent” and taps into “fanatical sports fan bases,” with doc content paired with sports such as football and tennis for which Amazon has rights.
Brown showcased her team of seven commissioning heads across Europe including, most recently, execs hired in the Nordics and the Netherlands. “I can’t sit in London and pretend to know about Italian audiences, I need local experts on the ground,” she explained.“They’re definitely not a threat,” added Brown. “This is such a beloved industry to me so the more investment coming in the better.”
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