Amazon is suing more than 10,000 Facebook group administrators for allegedly orchestrating review fraud on Amazon Marketplace as the war on fake reviews continues to heat up
The online retailing behemoth filed a lawsuit in Seattle’s King County Superior Court on Tuesday, accusing the people in charge of these Facebook groups of brokering fake reviews for third-party Amazon sellers in exchange for money or free products. The groups are set up to facilitate incentivized and misleading product reviews across Amazon stores in the U.S., U.K.
“Our teams stop millions of suspicious reviews before they’re ever seen by customers, and this lawsuit goes a step further to uncover perpetrators operating on social media,” says Dharmesh Mehta, Amazon’s vice president of selling partner services. “Proactive legal action targeting bad actors is one of many ways we protect customers by holding bad actors accountable.”Amazon has also been working with Meta to address the issue of review solicitation groups.
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