The online retailer has become the latest retail giant to pledge low prices for customers
Amazon Fresh will start its Tesco Clubcard Price Match campaign on Monday, July 18, matching and freezing hundreds of prices in line with discounts by the supermarket giant. The move will see the online grocery business invest in the price of everyday groceries including fresh fruit, vegetables, meat and fish.
Amazon is the latest retailer to use a price match campaign in its marketing efforts to drive customer numbers, with Tesco and Sainsbury's currently operating promotions matching the prices of key items against those of German discount rival Aldi. Mr Jones added: "This is one way that we're helping customers get great value and convenience with groceries delivered at home with Amazon Fresh.