Activating well-being goals in grocery stores: innovative strategies for encouraging healthy food purchases univaasa wellbeing goals shopping grocery groceryshopping food publichealth strategy obesity
By Bhavana KunkalikarMay 1 2023Reviewed by Lily Ramsey, LLM In a recent study published in the Food Quality and Preference Journal, researchers discussed the concept of priming shoppers' well-being goals in grocery stores.
About the study In the present study, researchers hypothesized that in-store stimuli might serve as a primer for various consumer goals, such as health and sustainability. A field experiment was conducted at a grocery store in Turku, Finland, for S1. Due to its proximity to campus areas, the store's customer base during the fall season consisted mainly of university students. The duration of the experiment was six weeks. Weeks one and two were deemed as a period of adjustment.
The well-being week saw an increase in stops, snack shelf entrances, and sales of snack items. The findings on the animal protein product shelf were not consistent. A pre-test was conducted to examine consumers' associations with three seasonal foods, namely strawberries, carrots, and raspberries. Carrots were chosen as the most suitable option for the taste samples.
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