A&W Root Beer puts pants on 'polarizing' mascot bear Rooty in joke announcement
raised eyebrows after tweeting that Rooty the Great Root Bear, its mascot for decades, would henceforth be wearing denim jeans – and later admitted it's a joke.Tuesday, the company suggested that Rooty’s lack of pants was "polarizing."
"America, let’s talk. Since 1963, Rooty the Great Root Bear has been our beloved spokesbear. We knew people would notice because he’s literally a 6-foot tall bear wearing an orange sweater," the company said. "But now we get it – even a mascot’s lack of pants can be polarizing." The company claimed Rooty would still remain its official "spokesbear" despite the update.
"We are confident Rooty will continue to champion good food & good times for many years to come…now in denim," A&W Restaurants wrote. FOX Business has reached out to the company, seeking more details on what led to the decision to modify the mascot.A stuffed"Rooty the Root Bear" mascot displayed inside the A&W Okinawa Co. Makiminato restaurant in Urasoe, Okinawa, Japan, on Thursday, Nov. 18, 2021.
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