A&W Restaurants said Tuesday that its mascot Rooty's lack of pants was too polarizing and henceforth, the bear will be sporting denim jeans.
for 60 years, will hence forth be wearing denim jeans. "America, let’s talk. Since 1963, Rooty the Great Root Bear has been our beloved spokesbear. We knew people would notice because he’s literally a 6-foot tall bear wearing an orange sweater," the company said. "But now we get it – even a mascot’s lack of pants can be polarizing." Moving forward, Rooty will wear be wearing jeans.
"We are confident Rooty will continue to champion good food & good times for many years to come…now in denim," A&W Restaurants wrote. FOX Business has reached out to the company, seeking more details on what led to the decision to modify the mascot. FILE: A stuffed"Rooty the Root Bear" mascot displayed inside the A&W Okinawa Co. Makiminato restaurant in Urasoe, Okinawa, Japan, on Thursday, Nov. 18, 2021.
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