Class-action lawsuits alleging false advertising against fast food giants like McDonald's and Taco Bell could change fast food photography.
to dismiss a false advertising lawsuit, saying that the international fast food burger chain must defend itself in court against claims that its depictions of the flagship Whopper on in-store menu boards and other advertising were misleading to customers who were essentially claiming to be tricked into ordering the sandwich. It’s very bad news for Burger King, which we’ve longbut the implications are much bigger than just one company.
The concept of fast food false advertising is of course a tale as old as time, something that pretty much any consumer should understand and expect in this day and age–we’ve been pointing out the hilarious disparity between “how a burger is portrayed” and “how it actually looks” on social media for going on two decades at this point.
I think we can all agree that no one in history has ever received a Crunchwrap Supreme looking anything like this.revolving around misleading food photography, this time involving menu items such as the Mexican Pizza and Crunchwrap Supreme. That plaintiff alleges that the Taco Bell menu photography “misleading, inaccurately and deceptively” depicts items such as the Crunchwrap bursting with beef, beans or other fillings, leading to inevitable disappointment with what is actually delivered.
These lawsuits, especially if they all progress to actual court cases, will no doubt end up shining a light on the highly specialized and frequently absurd world of high-end fast food photography and marketing, famous for its use of various unorthodox tricks in order to make menu items such as fast food sandwiches look their best in print and online advertising.
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