The models wore bullet-ridden sweatshirts bearing the names of schools that have suffered mass shootings
Bstroy’s “Sandy Hook” sweatshirt. Photo: bstroy.us/Instagram An Atlanta-based fashion label is facing intense backlash for debuting a controversial venture: a line of school-shooting-themed sweatshirts.
In an email statement to the Cut, designers Dieter Grams and Brick Owens outlined their intentions: “We wanted to make a comment on gun violence and the type of gun violence that needs preventative attention and what its origins are, while also empowering the survivors of tragedy through storytelling in the clothes.” While some Instagram users left comments applauding the brand’s commentary, a significantly larger number were quick to excoriate its execution.
Here’s how people close to actual victims of the aforementioned shootings felt: horrified. “A company is make light of our pain and other’s pain for fashion,” reads a tweet from the memorial page for Vicki Soto, a teacher who was killed at Sandy Hook. “Unbelievable.”
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