Fashion Brand Faces Backlash for School Shooting Hoodies

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Fashion Brand Faces Backlash for School Shooting Hoodies
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A big ole yikes right here.

's request for comment by press time, but the brand did release an"artist statement" which describes the inspiration behind their newest collection."Sometimes life can be painfully ironic," it reads."Like the irony of dying violently in a place you considered to be a safe, controlled environment, like school. We are reminded all the time of life's fragility, shortness, and unpredictability yet we are also reminded of its infinite potential.

The brand, known for their $1,000 jeans and for dipping Nike sneakers in concrete, is designed by Atlanta-based duo Brick Owens and Dieter"Du" Grams. They were recently profiled in aarticle, which heralded them as the next generation of haute streetwear. Their past collections have included graphic T-shirts with images of guns."We are making violent statements," Du told the outlet."That's for you to know who we are, so we can have a voice in the market.

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