Trust is earned, not given. So brands have to show up to work every single day.
Being online is only the first step in building your brand. It’s what consumers learn about you there that’s critical to your success, so be strategic. Here are three ways online visibility can make or break consumer trust in your brand. read online reviews before deciding to make a purchase. Many won’t buy unless customers have delivered a five-star rating.
On the other hand, reviews from delighted customers should be prominently placed across all online channels. Make them shareable to social media platforms. Put them front and center on your website. Too slow loading on a laptop or mobile device? The user is already clicking the next link on the search page. Skimmed the homepage and couldn’t tell what you do or what you’re selling? Again, they’ve moved on.
To build trust, your story of the brand must match up with the story others are telling. When the voices of your customers, your industry and the media aren’t a key part of your website, visitors will leave. Savvy consumers are suspicious of a brand that’s talked of only by itself.It’s been said that PR is the best advertising money can’t buy. Of course, you may pay an agency to handle your brand’s PR efforts, but you aren’t paying for space. That’s what has always made PRThe concept is simple.
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