Elon Musk and Mark Zuckerberg traded insults over the weekend as competition between the billionaires heated up in Zuck’s favor. Five days in, Threads reports 100 million user sign ups. Meanwhile, data suggests Twitter traffic is plummeting.
, a number that seems insignificant compared to Threads until you consider that Bluesky is still invite-only and doesn’t have Instagram’s two billion users to fall back on.
Five days in, Meta executives are already on their third or fourth victory laps, starting with a self-congratulatory video Instagram CEO Adam Mosseri. In a series of posts, Mosseri promised to bring a number of basic features to the currently threadbare Threads app, including hashtags, the ability to edit posts, and a page for trending topics. Mosseri also said his team is considering a feature that automatically archives posts after 30 days.
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