The Italian luxury menswear line, worn by Andrew Garfield, John Legend and Javier Bardem, launches a VIP collection featuring soft fabrics inspired by leisurewear.
Courtesy of Zegnain the VIP space of Zegna’s Rodeo Drive boutique, noting that the brand listened to its customers and tailored designs and fabrics to the new normal. That shift — also a boom for Zegna’s bottom line as leisurewear accounted for 50 percent of its sales in 2021 — is reflected in the pieces that still feature the expert tailoring Zegna is known for, but with new silhouettes and fabrics that can more easily shift from day to night or from the awards show to the afterparty.
During the course of an event, “some of the traditional pieces can feel too rigid,” offers Sartori, emphasizing the lightness and wearability of the new pieces, which are available now for VIPs and will be in stores Sept. 23. “That’s why we’re evolving the classic red carpet outfit and adding elements.”
Sartori also is passionate about the house’s commitment to eco-conscious production and traceable cashmere as well as Zegna’s made-to-measure operations, noting that the house can design anything custom for clients and ship worldwide in four weeks “door-to-door.” Speaking of clients, Zegna always has had strong ties in Hollywood with a roster of friends of the brand that has included
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