Shein, the Amazon of the fashion world, stands accused of copying fellow fast fashion retailer Zara. Here’s everything you need to know.
Take a scroll through TikTok and yes, you might encounter Barbie bags and jelly shoes, you might even see hacks that will help you to shrink your Uggs, but the chances are you will also battle through a virtual swamp of fast fashion.
But now the battle of fast fashion has taken a darker turn, as Chinese website Shein – which was recently valued at $100 billion – faces accusations of copying designs from one of its leading competitors, Zara. Of course, this isn’t the first time Shein has faced controversy. The hashtag #sheinstolemydesign has amassed more than 6.4 million views on TikTok, after the brand facedfrom Levi Strauss, which was remedied with an out-of-court settlement, and Dr Martens, which is an ongoing case. Instagram fashion watchdog Diet Prada similarly highlighted allegations by designer Bailey Prado that Shein had copied more than 40 of her designs.
Shein was launched in Nanjing in 2008 and is based in China, although it ships to 220 countries, with the US serving as its largest consumer market.
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