Half a century ago, a restaurant opened in Santa Barbara that sold burgers for 24 cents each. Now, Habit Burger Grill is set to join Taco Bell, Pizza Hut and KFC as part of fast food conglomerate Yum Brands Inc.
That restaurant later became known as the Habit Burger Grill and has expanded to nearly 300 locations — most of them company-owned — in the United States and China. Over the years, Habit has added to its menu, supplementing its burger mainstays with steak, chicken and ahi tuna sandwiches.
Habit Burger represents a new niche for Yum: fast-casual. The format, typically more expensive than McDonald’s and Burger King, still has drive-through windows and competes with chains such as Shake Shack and Five Guys. Habit has also added self-service kiosks. Since opening its first restaurant in China in 2017, Habit has expanded its presence in that country to seven locations and has seen interest from other potential international franchisees. The chain is also opening restaurants in Cambodia.
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