YouTuber and makeup master, James Charles has lost over a million subscribers following a feud with fellow beautification blogger, Tati Westbrook.
YouTuber and makeup master, James Charles has lost over a million subscribers following a feud with fellow video beautification blogger, Tati Westbrook.
However, following a public feud — involving hair supplements, of all things — between the two, Charles' subscriber numbers have dropped significantly. But then in late April, Charles posted a sponsored Instagram story instructing his fans to “check out” Sugar Bear Hair — a competitor to Westbrook's Halo Beauty in the supplement market.
Westbrook responded publicly to Charles' mea culpa in a 43-minute video titled “Bye Sister…” where she announced that she’d be severing her bond with Charles and listed her reasons for doing so, citing things in addition to the supplement incident. Since"Bye Sister…" released on May 10, Charles has lost at least one million subscribers. Conversely, Westbrook has gained nearly a million new subscribers from the feud. Charles' apology video has garnered a practically unprecedented level of negative feedback with 933,000"dislike" votes, compared to only 233,000"likes."
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