YouTube TV’s first season as the carrier of “NFL Sunday Ticket” begins this weekend.
YouTube takes over the consumer version of “Sunday Ticket” from DirecTV, which carried it since it started in 1994Jon Cruz still remembers the days when he had to convince the NFL and other sports leagues that there was value in uploading highlights to YouTube.
“To go from small events to larger events to now where we’re bringing 'Sunday Ticket,' I couldn’t be happier and more excited about what we’ve been able to do in a short amount of time,” said Cruz, who is YouTube’s global head of sports partnerships.Sign up for NBC LA newsletters. Now YouTube takes over the consumer version of “Sunday Ticket” from DirecTV, which carried it since it started in 1994. DirecTV has a separate deal to distribute in bars, restaurants and other establishments.satisfied a goal for NFL Commissioner Roger Goodell, who wanted to see the package go to a streaming service to be available to more fans. It averaged 2 million subscribers per season on DirecTV.
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