.YouTube taps Martin Kon as strategy VP
Google-owned YouTube has hired veteran management consultantas vp YouTube strategy to help drive the long-term direction for the online video giant for original programming and distribution.
Kon was most recently at the Boston Consulting Group, where he was a senior partner and managing director in the technology, media and telecoms practice. Kon's appointment comes as YouTube, which launched a subscription streaming service in 2015 aimed at making it a destination for premium programming, is expected to scale back its scripted output beginning in 2020 as part of an ad-supported push.
With expertise in subscription media and streaming strategy and operations, Kon will also help YouTube adjust to changing trends in online video consumption.
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