YouTube Shorts has pulled out a new weapon in its battle against short-form video juggernaut TikTok: watermarks. Going forward, the video giant will add a watermark icon to YouTube Shorts videos th…
Shorts has pulled out a new weapon in its battle against short-form video juggernaut TikTok: watermarks.videos that creators download to share elsewhere, like on TikTok and Instagram Reels. That way, if a video that originated on YouTube Shorts goes viral on another platform, viewers will see a visual indicator of that.
“If you’re a creator who downloads your Shorts from YouTube Studio to share across other platforms, you’ll now find a watermark added to your downloaded content,” the Google-owned video platform said infor YouTube Shorts creators. “We’ve added a watermark to the Shorts you download so your viewers can see that the content you’re sharing across platforms can be found on YouTube Shorts.”
The addition of watermarks on YouTube Shorts clips will roll out over the next few weeks on desktop, with plans to expand it to mobile over the coming months, according to YouTube.
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