YouTube Shorts surpassed 50 billion daily views, a bright spot for Alphabet as it faces fierce competition from TikTok and declining ad revenue
It's"early days" for Shorts, Google chief business officer Philipp Schindler said on the call. Still, YouTube has long been considered the gold standard for video creators when it comes to making money as they can take a direct cut from advertising revenue.
Schindler described YouTube as"the only destination where creators can produce all forms of content across multiple formats, across multiple screens, and really, with multiple ways to make a living." He added that Alphabet's goal is to"make YouTube the best place for Shorts and creators." Other apps like Snapchat and TikTok have rolled out creator funds, but those are essentially the companies creating pools of money and distributing it out based on factors like overall views. Creators have complained that these programs are opaque and
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