With potentially hefty fines looming, YouTube is looking to make dramatic changes regarding children's content
With potentially hefty fines looming, the company is looking to make, YouTube is considering moving all its children’s content to YouTube Kids, a sparsely-used stand-alone app. That platform doesn’t collect user data, and would separate adult and youth content, solving two of the issues outlined in the FTC complaints, but could be dicey for the company, as kids’ content represents a major percentage of its ad revenue.
But the company has reportedly put the wheels in motion on a measure to address the hateful and conspiratorial content that has found a home on its platform. Per theYouTube “in recent months previewed adjustments to its rules around which videos to allow and to promote.” The tweaks “are designed to choke viewership” for certain videos by making it less likely that users will stumble upon them.
YouTube’s current initiative—addressing harmful content not by removing it, but by using algorithms to bury it—could potentially be an attractive solution for other social media companies like Facebook and Twitter, which have also come under heavy scrutiny over their handling of abusive and harmful material. In spite of its theoretical fixes, YouTube is likely to remain in the spotlight. “An F.T.C.
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