YouTube Ad Revenue Tops $8.6B, Beating Netflix in the Quarter

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YouTube Ad Revenue Tops $8.6B, Beating Netflix in the Quarter
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The Google-owned video platform earned $28.8 billion in advertising revenue in 2021.

revenue in Q4, the company said Tuesday. For fiscal 2021, YouTube delivered $28.8 billion in advertising revenue.

In the same quarter a year earlier, YouTube delivered $6.9 billion in advertising revenue, underscoring the continued explosive growth of the platform. For comparison, Netflix delivered $7.7 billion in revenue in Q4 in 2021, compared to $6.6 billion a year earlier. Overall, Alphabet, Google’s parent company, reported $75.3 billion in revenue for the quarter, and $257.6 billion for the year, with Google search advertising still making up the lions share of revenue.

In a statement, Google CFO Ruth Porat cited a resurgent advertising business for the company’s growth. “Our fourth quarter revenues of $75 billion, up 32% year over year, reflected broad-based strength in advertiser spend and strong consumer online activity, as well as substantial ongoing revenue growth from Google Cloud,” Porat said in a statement. “Our investments have helped us drive this growth by delivering the services that people, our partners and businesses need, and we continue to invest in long-term opportunities.

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