The avalanche of advertising for sports betting has also triggered a backlash
, to the point where the gambling industry and most major professional sports leagues adopted stronger standards for their own advertisements. These were widely seen as an attempt not only to do something about the proliferation of gambling, and particularly sports betting ads, but also to be seen as doing something and hopefully head off threatened government regulation of sports betting ads.
In the 12-month period ending with Feb. 2023, FanDuel has just under 46% of the market, while DraftKings has over 25%. BetMGM has nearly 12%, Caesars Entertainment has 6.7%, and no one else has more than 2.4%, the company said. Krafcik said sports betting companies could develop VIP-focused retail destinations, and look to expand “hyper-casual” online wagering.
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