Luxury brand Gucci has announced that it will accept cryptocurrency payments at select locations.
For the pilot project, customers will be able to pay with cryptocurrency at locations in New York, Los Angeles, Miami, Atlanta and Las Vegas starting at the end of May.This summer, the program will be expanded to Gucci's full North America network, according to a press release shared with CNN.Customers will soon be able to pay for their purchases with over 10 cryptocurrencies, including widely recognized coins like Bitcoin , Ethereum and 5 USD-pegged stablecoins .
This is not the brand's first foray into the world of cryptocurrency and digital assets. In March, Gucci debuted the Gucci Vault, a digital store representing"Gucci's presence in the metaverse," which it plans to use to sell digital assets alongside real-life clothing. The brand has also released NFTs in collaboration with major players in the NFT world, like Bored Ape Yacht Club and Cool Cats.
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