Rapper YG is expanding his footprint in the fashion industry with a new sneaker collection with KSWISS.
The rapper and K-Swiss are releasing their first capsule collection on Wednesday, with YG serving as the collection’s creative director. The first capsule collection offers a reimagined version of the popular K-Swiss LX sneaker in a silver glitter motif that’s named “Disco.”
YG is a longtime K-Swiss fan and drew inspiration for the “Disco” sneaker from the brand’s signature five-stripe design and three-piece toe. The “Disco” sneaker features co-branding with K-Swiss and YG’s logos.This isn’t YG’s first foray into the sneaker world. The rapper runs his own fashion brand, named 4Hunnid, which“This is the official West Coast sneaker for the new generation,” YG told WWD about the sneaker.
YG follows other rappers that have collaborated with fashion brands this year on sneaker collections, including Travis Scott, who
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