After his Super Bowl tweet did worse numbers than President Biden’s, Twitter’s CEO ordered major changes to the algorithm.
before deleting the tweet in apparent frustration.
Within a day, the consequences of that meeting would reverberate around the world, as Twitter users opened the app to find that Musk’s posts overwhelmed their ranked timeline. This was no accident,can confirm: after Musk threatened to fire his remaining engineers, they built a system designed to ensure that Musk — and Musk alone — benefits from previously unheard-of promotion of his tweets to the entire user base.
Late Sunday night, Musk addressed his team in-person. Roughly 80 people were pulled in to work on the project, which had quickly become priority number one at the company. Employees worked through the night investigating various hypotheses about why Musk’s tweets weren’t reaching as many people as he thought they should and testing out possible solutions.
By Monday afternoon, “the problem” had been “fixed.” Twitter deployed code to automatically “greenlight” all of Musk’s tweets, meaning his posts will bypass Twitter’s filters designed to show people the best content possible. The algorithm now artificially boosted Musk’s tweets by a factor of 1,000 – a constant score that ensured his tweets rank higher than anyone else’s in the feed.
Musk acknowledged his bombardment of the timeline on Tuesday afternoon, posting a version of the popular “in which one woman labeled “Elon’s tweets” forcibly bottle-feeds another woman labeled “Twitter” while pulling her hair backSome of his tweets Monday were sent while he was on calls with Twitter engineers, to test out whether the solutions they’d designed were working as well as he thought they should.
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