The septet — who sing entirely in English — are upending genre convention and gaining a global audience.
Clockwise from top left: Juria, Maya, Harvey, Chisa, Cocona, Jurin, and Hinata of XG photographed by Ssam Kim on August 9, 2023 in Los Angeles. Styling by IBAEKILHO. Hair by Kim Riwon, Lee Sohyun, and Lee Nahyun. Makeup by Jung Suyeon, Kim Sinyoung, and Lee Jinhee.Asian American and Pacific Islander Heritage Month — a septet of young women fought nerves backstage at Forest Hills Stadium in Queens.
Those four rappers, along with vocalists Juria, Chisa and Hinata, make up XG . Though trained in K-pop’s sensibilities and practices, XG’s members are all Japanese, and their music, amalgamating R&B, hip-hop and dance, is sung entirely in English. The group is the first act on the label XGALX , a project of Tokyo-based entertainment conglomerate Avex, which has previously produced K-pop acts like BoA, TVXQ and BIGBANG.
XG’s executive producer, Park “Simon” Junho , has been with XG since its earliest stages — down to its selection process and training, as detailed in the group’s ongoing docuseries,, uploaded to its YouTube channel. As the Seattle-born son of a Japanese mother and Korean father, Simon grew up absorbing both of those cultures, and he later moved to Korea to train and debut as a K-pop artist.
Simon says that XG’s team is intentionally fusing multiple influences — while still honoring their origins. He says that XG and its producers “want to add new color and continue to play the role of unfolding a new world” while still “respecting the legacy of various senior musicians.
“XG has this motto or slogan, ‘Enjoy the moment,’ and we try to cherish every single moment that we’re alive because there’s a lot of deeper meaning in everything that surrounds you,” she continues. “So I have this photograph folder and anything that gives me inspiration, I’ll save for later. I’ll open up my memo pad and write down words that come to me.
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